Auralie Simi is always looking for new ways to better engage our members and consumers, while being a strong financial steward of our members’ dollars. We talked to her about her role in marketing and how she helps demystify Medicare plans and improve market engagement.
thrive.: Tell us about your role in marketing.
Auralie Simi: My main role is to lead a team while planning Medicare market strategy for Blue Cross Medicare plans. This includes providing Medicare awareness and timely information to our customers through a variety of marketing materials and advertising. This helps our customers make more informed decisions when shopping for a Medicare plan.
thrive.: How does your role help ensure members have up to date and accurate information about their plan?
Auralie: Medicare is complex. It’s my job to help simplify it for members and customers looking for a Medicare plan to maximize member plan confidence. I help ensure accurate information is being shared with our members and communities. This supports a positive new member onboarding experience and reinforces our commitment to each member in helping them find the best plan for their needs.
thrive.: How does your role help advance Blue Cross’ mission?
Auralie: As a nonprofit our priority is to put the customer first while making effective and efficient decisions. Marketing incorporates member and customer feedback into our daily work. Listening to our customers gives us a pulse on how we’re doing and where we need to improve market reach and understanding.
thrive.: What makes you passionate about serving members?
Auralie: I’ve been working in health care marketing or communications for more than 15 years, almost half within the Medicare market. Medicare members are near and dear to my heart. Both of my parents use Medicare plans. It’s imperative we continue to provide beneficial and affordable health care plan options to our community, while streamlining Medicare communications and advocating on their behalf.